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Mastering Precall Preparation in FMCG Sales Effective precall preparation is crucial for success in the fast-paced FMCG (Fast Moving Consumer Goods) sector. Properly preparing before each sales call...

Are you navigating the intricate maze of business uncertainties, wondering if your strategies are propelling you towards success or veering off course in your FMCG business? The key to unlocking the...

Introduction In the realm of Fast-Moving Consumer Goods (FMCG), success hinges on customer feedback metrics. These metrics reflect the interplay between consumer expectations and a brand’s...